Metronome Prague Unveils New 3D Visual Identity to Ignite All Senses

Prague, December 17, 2024 – Metronome Prague, the renowned music and cultural festival, is stepping into its 8th edition with a bold new 3D visual identity that promises to elevate the festival experience into a multi-sensory journey. Designed by DDB Prague, the refreshed identity combines music, art, and technology, creating immersive visual storytelling that engages visitors like never before.

Over its seven successful editions, Metronome Prague has evolved into far more than just a music festival. It offers an experience that transcends boundaries, stimulating sight, sound, and touch. The new visual system embraces 3D design, with dynamic shapes, colors, and icons tailored to create a cohesive and future-ready aesthetic.

“We developed the new visual identity based on the revised strategy we fine-tuned at this year’s festival. It authentically reflects everything we experienced there and how we envision Metronome Prague’s future growth. This year, we’ll be engaging all senses,” said Jan Faflík, CEO of DDB Prague.

The 3D design also opens the door for creative extensions such as augmented reality (AR) activations and on-site experiences, bringing the digital elements into the real world. Festivalgoers can look forward to engaging with the new identity in innovative ways, making Metronome Prague 2025 a truly immersive event.

About Metronome Prague

Metronome Prague is a premier music and cultural festival held in the heart of the city at Výstaviště Praha. It offers a unique blend of international and Czech music stars, visual art installations, food markets, and interactive experiences that celebrate the spirit of creativity and community.

The 8th edition of Metronome Prague will take place from June 19–21, 2025. Headlining the event are iconic Canadian alt-rock star Alanis Morissette and powerhouse British singer Rag’n’Bone Man.

Tickets are now available on the official website www.metronome.cz.

With its dynamic new look and commitment to innovation, Metronome Prague is set to redefine the live event experience, ensuring it remains at the forefront of Europe’s cultural scene.